The Reigning Champ x adidas Athletics Lookbook Highlights New Innovative Wares

Not long ago, Reigning Champ and Adidas recently unveiled a crisp new UltraBOOST variant. Now, the cohorts release a lookbook that spotlights the aforesaid low-top runner, their AlphaBOUNCE model which debuted this past February and their latest crop of innovative wares. The unisex assemblage blends Three Stripes technology with the Canadian imprint’s premium craftsmanship, spanning woven jackets, crewnecks, hoodies, tees and pants done up in RC’s ubiquitous heavyweight French terry cloth.

Check out the lookbook above and expect the collection to officially drop on April 7 on adidas.com, Adidas stores, ReigningChamp.com, Reigning Champ flagship stores and select Foot Locker stores and stockists.

PHOTOGRAPHERADIDAS ATHLETICS

Watch How Babylon LA & Trash Talk Channel Hardcore Punk and Los Angeles

Today we see music and fashion more intimately connected than ever. Brands have promoted artists’ involvement from simply modeling in lookbooks to appointing them to high-level positions within the company. Artists themselves have also begun to not only produce tour merchandise but create their own (sometimes namesake) labels.

One of the few establishments that exhibit a refreshing connection between music and clothing is Babylon LA. The brand, helmed by Lee Spielman and Garrett Stevenson of the hardcore band Trash Talk, is directly influenced by the band’s experiences of making music and being on tour. Babylon’s designs impart the punk ethos with a DIY aesthetic that characterizes both their creativity and anti-establishment ideologies.

The brand is also directly representative of the band’s base of Los Angeles and California, Lee tells us. Through the brand and its store – complete with public skate bowl – he’s been able to create what he’s always wanted since he was a kid.

THE LEAK: HYPEBEAST

adidas Brings Primeknit Construction to the Stan Smith BOOST

After surfacing late last year, adidas‘s BOOST-cushioned take on the Stan Smith is getting yet another upgrade — this time in the form of Primeknit construction. Appearing exactly as you’d imagine, the silhouette is the perfect mashup of the Stan Smith Primeknit and Stan Smith BOOST and couples the upper of the former with the sole unit of the latter. Best of all, the kicks have been crafted in OG green and navy colorways.

Both pairs are available now from Three Stripes spots like Berlin’s Overkill.

NikeLab Reveals Arthur Huang’s Air Max 1 Ultra 2.0 Set to Debut on Air Max Day

After having taken an official look at both Riccardo Tisci and Marc Newson‘s upcoming Air Max reworks for NikeLab, another artistic AM iteration just recently revealed itself. Along with the aforementioned pair above, Nike have also tapped into the talents of architect and Miniwiz CEO Arthur Huang for this all-black rendition of the Air Max 1 Ultra 2.0 silhouette. Also set to make its debut on Air Max Day this coming March 26, the new Air Max 1 Ultra 2.0 FK will retail for $250 USD.

Stay tuned for more details on where this new design will be made available.

PHOTOGRAPHERNIKELAB

Did Frank Ocean Just Reveal Plans for a Drake Collab?

Two of modern music’s most popular superstars might have a collaboration on the way. As NME reports, speculations and rumors regarding a potential Drake and Frank 

Ocean track are running wild following a cryptic Tumblr post from Frank Ocean.  “Cuz the 6 has the aux cable,” reads the caption of a newly-posted selfie published to Frank Ocean’s official Tumblr earlier today. While the internet has yet to pick up on any official, concrete details regarding a joint record from Frank Ocean and Drake, a collaboration from those two would serve as the first of its kind from the pair. Or, as media outlets such as Dazed have noted, Frank’s post could have been referring to an iPhone cable. You can check out the post in question above.

Over the weekend, Frank Ocean made headlines with the release of his first official solo single since last year’s frenzy, “Chanel.” In recent weeks, the acclaimed singer-songwriter has also popped up on a single with Calvin Harris and Migos and launched a new Beats 1 program.

the leakNME

PHOTOGRAPHERBRIAN VALDIZNO

JD Sports Debuts Four Exclusive Tonal Colorways of adidas’s EQT Support ADV

Brand: adidas

Model: Adidas EQT Support ADV

Key Features: Mesh uppers, clean single-toned uppers (some contrasted by a soft-white midsole), four colorway options of all-grey, all-white, olive/white and navy/white.

Release Date: Now available.

Price: $115 USD

Availability: Now available exclusively at JD Sports.

Editor’s Notes: Adidas has been rolling out a number of flashier colorways of the EQT Support ADV recently, so this tonal pack is a much-welcome departure from that aesthetic for the more conservative consumer. As always with JD Sports exclusives, there’s no telling when these will sell out, so be sure to grab a pair ASAP if one has caught your eye.

Subscribe to Highsnobiety’s sneaker chatbot on Facebook to receive lightning quick updates on release dates, sneaker street style, shopping tips and more.

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The leak: Highsnobity

adidas Pays Homage to the Copa Mundial With an Off-Pitch Update

Arguably the most popular football boot of all time, Adidas’ Copa Mundial — which has inspired the likes of Dennis Busenitz‘s signature kicks — is the subject of a brand new off-pitch update from the Three Stripes. Dubbed the Mundial Team, the new design reimagines the iconic boot as a contemporary, street-centric silhouette, retaining its classic looks while ditching its cleats in favor of a lifestyle-ready sole unit. Best of all, the K-Leather and suede construction even comes in clean “Triple White” and “Triple Black” looks.

Take a look at all three Mundial Team colorways above and expect the pack to be available soon at select Three Stripes stockists.

THE LEAK: HYPEBEAST

10 Special Custom Sneaker Releases Unveiled Via Instagram This Week

In this, our latest edition of special custom sneaker releases, we take a closer look at some brand new entries using a selection of classic silhouettes set as the backdrop canvas. With the sky-rocketing popularity of the adidas NMD and YEEZY BOOST 350 respectively, we are treated to some creative renditions of each in a wide assortment of color schemes, patterned prints and textile choices, amongst others. With a handful of cool concept collaborations involving such names as BAPE, Supreme and CDG, a few notable surprises also grace our list, contributing to this well-rounded assembly of custom creations.

Malcolm Garret BAPE NMD

Already one of the most in-demand silhouettes of the past 12 months, up-and-coming custom sneaker artist Malcolm Garret revisits the acclaimed partnership between adidas and BAPE with his very own creative rework. Garret reimagines the NMD XR1 “Duck Camo” silhouette by applying both the BAPESTA and AAPE logos in a bold orange tint to coincide with the equally eye-catching heel tab.

HUYCUSTOMS BAPE UltraBOOST

HUYCUSTOMS takes the Three Stripes’ beloved UltraBOOST 3.0 silhouette and applies BAPE’s trademark camo print. Sitting atop a clean white BOOST sole system is a cream-hued base unit with the unmistakable military-inspired pattern.

Kendra’s Customs Fear of God x adidas NMD

Drawing inspiration from Pharell’s Hu NMD, Kendra’s Customs applies the Fear of God name front and center, while FOG branding sits atop the adidas emblem on the tongue area. Sporting a clean black and white color scheme, this bespoke rendition proves a simple, yet stylistic rework.

US_8CUSTOM YEEZY X CDG

China-based customizers US_8CUSTOM reimagines a triple black version of the YEEZY BOOST 350 by splashing the side panel with the COMME des GARÇONS logo. CDG’s PLAY logo landing on the white strip adds a complimentary contrast to the tonal finish.

xpLicit Dezigns YEEZY Sliders

Not quite sneakers, yet eye-catching all the same are these sliders form xpLicit Dezigns. Sitting atop what look to be a BOOST sole system, textile material taken from the famed YEEZY silhouette make up the main strap unit.

The Shoe Surgeon Fragment Design x Air Jordan 1

Upping the luxury factor on the heavily-hyped fragment design x AJ1 silhouette is the “Electric Blue” gator leather hitting the heel region. The Shoe Surgeon creatively mixes in the gator skin finish with the black tumbled leather and the clean white side panel area.

Sota Customs Supreme x adidas NMD

Merging two of the biggest names in mainstream streetwear, Sota Customs brings together Supreme and adidas in this artistic custom collaboration. Sporting a bright red color scheme, the Supreme logo is placed front and center on a pair of NMDs.

Kickasso ‘Saved by the Bell’ NMD

Throwing it back to the 90s, Kickasso evokes a certain sense of nostalgia by drawing inspiration from the theme song to the hit show Saved by the Bell. Splashes of colorful graffiti art make its way onto a pair of BOOST NMDs.

FRE Customs “Cherry Blossom” YEEZY BOOST

Reaching for a pair of YEEZY BOOST 350s, FRE Customs livens up its subtle appeal by placing pink cherry blossom designs all along the side panel. The artistic embroidery appliqués add a cool color contrast to the textured grey finish.

Sean Flores Acid Vans

Artist Sean Flores reinterprets a pair of hi-top Vans by creating a psychedelic acid effect and placing it onto the OG classic shoe. The colorful clash of tones does well to stand out against the clean white sole unit and laces.

For another look, check out our previous edition of 10 Special Custom Sneaker Releases.

source: hypebeast

Lootlove x Footwork Collab

FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations with SA’s most recognized female media personalities like Amanda Du Pout, and now Luthando Shosha.

With FOOTWORK going from strength to strength, the company has looked to unite its five values – Sophistication, Style, Loyalty, Comfortability and Consumer Focus.

“It is an honour to have been chosen as the Face Of Footwork’s Winter Campaign. I’ve always had an obsession for footwear and I can’t wait for everyone to see how I’ve incorporated the different designs into my style. For me, style is an expression of one’s individuality and the collection’s versatility is perfect for a girl like myself who is constantly looking for the edge in her looks. This collaboration with Footwork couldn’t have come at a more perfect time. In addition to my Metro FM radio show, I am currently making a few career moves and I’m certain that with the right pair of shoes on my feet, I will be able to put my best foot forward and achieve my goals.”-Lootlove

Putting its stamp on footwear with a nod to the catwalk, the 2017 winter collection focuses on unique heels, stand out stilettos, show stopping boots as well as indulgent fabrics that will make any woman feel fierce. With the help of Lootlove, this range will communicate a transparent visual message and tone to women of substance.

The range is available at Superbalist, Spree, Zando as well as theshowroom.online and all major retailers.

SOURCE: THEPLUGMAG.CO

Is adidas Taking Its Three Stripes Trademark Too Far?

As could be expected of a global brand as large and well-known as Adidas, the German sportswear giant has fiercely protected its logo and branding for years — but is it taking things too far?

According to Forever 21, the answer is a definite “yes.” According to a claim filed at the US District Court for the Central District of California, Western Division, just last week, Adidas has gone overboard in protecting the trademark of its Three Stripes. Said the suit:

Years ago, adidas managed to secure federal trademark registrations for use of three, parallel stripes placed in specific locations on certain shoes and clothing… But adidas has taken its claims even further — too far — essentially asserting that no item of clothing can have any number of stripes in any location without infringing adidas’s trademarks.

Forever 21 — who’s been sued by adidas in the past — went on to add that adidas is well-known for “aggressively enforcing its perceived” trademark rights and claimed that it has “fallen victim” to “threats” from adidas over the years, pointing specifically to a letter from February where adidas threatened to sue the Los Angeles-based brand over the use of stripes on six different pieces of Forever 21 clothing:

The stripes on the Forever 21 clothing at issue are merely ornamental and decorative. None of these items of clothing display any of adidas’s three-stripe marks, and no consumer is likely to believe any of these items are manufactured by, or otherwise associated with, adidas… Tired of operating with a cloud over its head with regard to its right to design and sell clothing items bearing ornamental/decorative stripes, and unwilling to stop doing something it has every right to do and pay a bully to leave it alone, Forever 21 has decided that enough is enough.

Adidas declined to comment on pending litigation, but reinforced the idea that “it will continue to ‘vigorously’ protect its rights and take action in cases of infringement.”

What do you think of Adidas claim to the Three Stripes trademark? Sound off in the comments section below.

SOURCEWIPR

Iggy Azalea Flaunts Her Assets in a Supreme Bodysuit

Just last week, artist Iggy Azalea took to her Twitter to announce her musical comeback, even sharing with fans her latest single “Can’t Lose” fearturing Lil Uzi Vert. This time around, the rapper took to social media to show off her racy, custom-made Supreme bodysuit, cut in a way to reveal a generous glimpse of her assets. Captioned with “#MoBounce,” it’s rumored to be a track from her upcoming album Digital Distortion. Take a look at the rest of her recent pictorial below.

PHOTOGRAPHER@THENEWCLASSIC

Daniel Arsham Is Bringing a Trio of Installations to Atlanta

Before bringing Snarkitecture’s The Beach to Paris later this month to celebrate colette’s 20-year anniversary, Daniel Arsham is heading to Atlanta to open a brand new solo exhibit at the ATL’s High Museum of Art. Continuing his idea of “Fictional Archaeology” and exploration of fossilized remnants of everyday objects, “Hourglass” will consist of a trio of related, site-specific installations — all three of which are marked by striking colors. While the first installation will see a recreation of an entire Japanese Zen garden (pagoda, raked sand, tatami mats and all) in bright blue, the second will see a purple cavern created out of sports equipment. Finally, the third installation comes in the form of a massive hourglass that’s filled with blue crystals and sculptures. And to further tie each of the installations together, performers will periodically move through the spaces and subtly alter elements of the trio as they go.

“Hourglass” opens March 4 and will remain on display through May 21.

High Museum of Art
1280 Peachtree St NE
Atlanta, GA 30309
United States

SOURCE: HYPEBEAST