As diverse and bountiful as the world of headwear can be, hats aren’t always as dynamic as we would like them to be. Enter BySju, a London-based brand who has created what it calls the “first fully re-shapeable hat.” To demonstrate what this might look like, the brand has gifted us with a vibrantly colorful lookbook with its various, customizable hats.
The collection is adequately titled “Shapes,” driving home the functionality of these reshapeable hats. Among the silhouettes that can be wrought from these hats include a fedora, a flat-top, a flop and a Pharrell-esque design that the brand has cheekily named “the Pharrell.” The collection arrives in the lookbook in the distinct colorways of black, white, beige and a royal blue, but is also available in pink, green and yellow online.
The “Shapes” collection is available now on BySju’s online store.
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