The Reigning Champ x adidas Athletics Lookbook Highlights New Innovative Wares

Not long ago, Reigning Champ and Adidas recently unveiled a crisp new UltraBOOST variant. Now, the cohorts release a lookbook that spotlights the aforesaid low-top runner, their AlphaBOUNCE model which debuted this past February and their latest crop of innovative wares. The unisex assemblage blends Three Stripes technology with the Canadian imprint’s premium craftsmanship, spanning woven jackets, crewnecks, hoodies, tees and pants done up in RC’s ubiquitous heavyweight French terry cloth.

Check out the lookbook above and expect the collection to officially drop on April 7 on adidas.com, Adidas stores, ReigningChamp.com, Reigning Champ flagship stores and select Foot Locker stores and stockists.

PHOTOGRAPHERADIDAS ATHLETICS

Europe Receives an Exclusive Colorway for the adidas NMD R1

It has been a big month for the adidas NMD, having been released in 19 different styles across the states. While the European market is preparing for a huge launch on the 26th, many sneakerheads can soon expect the release of a special tonal colorway. Constructed in an olive green lightweight mesh, the shoe sits atop the white Boost midsole with EVA plugs in light grey, as well as a green that matches its three stripes. Stay tuned as these exclusives are set to launch at Foot Locket Europe on August 26th.

adidas Officially Confirms the Next YEEZY Boost 350 Release Date

The world is eagerly awaiting the announcement of the date of the upcoming YEEZY Season 4 presentation during New York fashion week. In the meantime adidas today officially confirmed the release date of the next YEEZY Boost 350. From the teased image we know it is the 350 from the collection and it even hints a little bit at the infant-sized version of the sneaker. What do you think? Judging from this Tweet that adidas Originals sent out earlier, it is basically a confirmation that the new release will be kids sizes of the popular sneaker and that they will release on August 27.

👶🏻👶🏼👶🏽👶🏾👶🏿

— adidas Originals (@adidasoriginals) August 21, 2016

But since adidas left the announcement open, the YEEZY fanbase is of course hoping for a men’s release along the way. Stay tuned as we find out more this week.

Livestock Joins Forces With adidas Consortium for the Samba and Pure BOOST ZG

Vancouver-based boutique Livestock recently partnered up with adidas Consortium to release a brand new “Rhythm” sneaker pack that features two new iterations of the iconic Samba and the Pure BOOST PK ZG. Black Primeknit wraps the upper of the Pure BOOST PK ZG, coupled with a deep red forefoot strap and Livestock branding embedded on the insole and tongue. On the other hand, the Samba is swathed with textured black suede and screen-printed stripes on its quarter panels.

Expect the sneaker pack to launch on August 27 at Livestock and select Consortium retailers.

The Next adidas Originals NMD Party Is Happening in an Abandoned Paris Music Venue

As part of the adidas Originals Future campaign for the upcoming NMD releases, the brand is throwing a series of exclusive parties — the next of which will take place at one of Paris’ most historic, forgotten music venues. At the root of the campaign is the idea that past empowers the future, something which is translated into the forward thinking design of the space, immersive light and sound experiences, nods to the legacy of techno pioneers like Yellow Magic Orchestra and performances by present day artists like Bambounou. Sign-ups for passes to the event happening September 1 are still open, you can get yours here. For a look at the upcoming releases of the R1 Reflective, Color Boost and XR1 packs check out the photos above.

adidas' Tubular Nova Primeknit Gets a Hot New "Chili" Makeover

The unique Tubular Nova Primeknit silhouette sees a hot new colorway in “Chili” for the remaining days of summer. The red hues mix with the black woven upper to create a vibrant look for this latest iteration, while the distinct Tubular midsole remains a simple white. The pair is finished off with a synthetic cage overlay and a slip-on sock, ensuring extra comfort. For those looking to add a little spice to their footwear rotation, you can pick up a pair now at select adidas locations.

adidas Originals Announces New Flagship Location Along With Limited NMD Silhouette

 

The Three Stripes is ushering in another chapter in its book of success. It's Adidas Originals branch will be opening the doors of a brand new flagship in New York City within Manhattan’s fast-paced SoHo. Expected to welcome a wide array of lifestyle products, capsule collections and designer collaborations, fans of all ages will be able to embrace the culture that Adidas Originals embodies.

The new location will also play host to numerous events and installations on a frequent basis to place emphasis on the importance of a creative community. In celebration of the upcoming flagship, Adidas will also be releasing an extremely limited “Red Apple” edition of the NMD_R1 PK silhouette. Red camo coloring makes up for its Primeknit upper as you’ll find special New York detailing on its heel tab. In addition, each right shoe is numbered from 001 to 200 while each left shoe is branded with 200, indicating the total number of pieces available.

The Adidas Originals NMD_R1 PK will retail for $170 USD and be available strictly through the Adidas Confirmed App. You can expect the brand new Adidas Originals flagship to open on August 17 with a schedule of 10 a.m. to 8 p.m. ET from Monday through Saturday and 10 a.m. to 7 p.m. ET on Sundays.

Adidas Originals
115 Spring St.
New York, NY 10012
United States