Kanye West is the latest famous face to star in Balmain’s FW16 ad campaign, illustrating the ongoing resurgence of the French fashion house and its ties to celebrity culture.
In the ad, Yeezy is wearing the custom Balmain jacket and Fear of God Selvedge Denim Vintage Indigo Jeans that he wore to this year’s Met Gala. We see him being pushed over onto a marble floor opposite international model Joan Smalls in a black-and-white shot.
The campaign follows Kanye’s appearance in a Balmain campaign back in December 2014, as well as Olivier Rousteing’s haute couture work for Kim Kardashian and co. at ‘Ye’s Madison Square Garden YEEZY Season 3 presentation.
Check out Balmain’s corset-heavy FW16 collection.
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