Back in November news broke that Beyoncé would be unveiling her very own line of athleisure gear in tandem with Topshop mogul Philip Green. While at the time it appeared the brand would be dubbed “Parkwood Topshop Athletic,” it has been officially announced that it will in fact go by the name Ivy Park.
Queen B and Green hold direct 50/50 ownership over the brand, whose style-conscious workout gear will be priced between €20 and €150 (likely to be $20-$150 in the American market).
“My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance” Beyoncé commented. “True beauty is the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
Ivy Park’s debut SS16 collection will drop April 14 online and at select retailers including Topshop, Net-a-Porter, Selfridges, JD Sports, Nordstrom, Zalando and Hudson’s Bay. Stay tuned for a full collection preview and lookbook as soon as we get it.
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